| Green consume in taiwan |
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Brief Summary of Green Mark Promotion |
Our Green Mark verification mechanism is instructed by the government and enterprises are encouraged to certify their products with the Green Mark. The verification mechanism is established based on ISO 9000 service quality control and ISO 14024 specification. Figure 1 explains the history of Green Mark promotion: |
Figure 1 History of Green Mark Promotion |
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| ● Green Mark verification mechanism and regulation |
The verification mechanism was officially announced by the Executive Yuan on August 25, 1992. “The Type II Environmental Preferable Products Verification Specification” was announced on November 1999. This specification includes:
- Green Mark Promotion Specification
Basically this specification clearly defines what Green Mark is, specifies how to audit and manage the mark certification application, what business sector can apply, the certified enterprises’ rights and responsibilities.
- Establishment Specification
It specifies the composition, responsibilities, and tasks of the Board.
- The Type II Environmental Preferable Products Verification Specification
It specifies the auditing, management, application process, rights and responsibilities of the applicant and Type II product certified manufacturers.
- Environmental Preferable Product Standard Review Operation
The Green Mark Specification Standard is developed and analyzed by the Institute of Environment and Resource and approved by the Green Mark Auditing Board.
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| ● The existing condition of environmental preferable products promotion |
The promotion mechanism is shown in Figure 2. Starting from the upper stream product manufacturing along with the middle stream green selling and then the products are sent to the lower stream consumers. Table 1 also shows various stages in the whole promotion mechanism:
- Upper stream manufacturing － There were 105 items falling under 13 categories, or 1,216 pieces of environmental preferable products certified by the EPA until December 2007.
- Middle Stream Selling － Many Green Mark certified products are obtainable in the hypostatized channels.
- Lower stream consumption － Through green procurement tool and internet, governmental agencies play leading role to make green procurement and encourage public to follow their steps. The website of purchasing environmental preferable products joins with green stores to offer a convenient purchasing channel to the general public.
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| Figure 2 Promotion Mechanisms of Environmental Preferable Product |
Table 1 The Existing Conditions at Various Stages of Environmental Preferable Products Promotion |
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| The result in 2007 |
To reinforce the Green Mark certification and promote green consumption, the EPA promoted various creative new propagation ways, which are stated in the followings:
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| ● Expand the scope of toll-free consultant service to assist the Green Mark application and promotion |
| ● New measures for Green Mark application |
1. Revise Green Mark application process
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Make Green Mark application become online application |
| ● Expedite specification and standard edition |
| In year 2007, the “Ecolabel Specification Recommendation Study Process” was created to enlarge the scope of business participants and ensure all the relevant businesses are able to express their comments on the product specification. |
| ● Join the selling channels altogether and hold Green Selling Award. |
1. Guide 1,500 retailers transformed into green stores, and reinforce selling of GreenMark products.
2. Starting on year 2008, green store label and placard will be passed out to inform consumers of GreenMark product category the store is selling and where they are displayed.
3. Green Selling Award was given to the prizewinners and the green store demonstration manual was established. |
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| ● Establish environmental preferable products online purchasing website |
website: http://www.buygreentw.net |
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| ● Expand the scope of green consumption education and propagation |
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| ● Holding of Year 2007 Green Life Exhibition |
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| ● Holding of Green Product International Symposium |
| Download：2007 International Conference on Green Products Presentation |
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| The Future |
1. Integrate green living information platform web page.
2. Establish green store certification mechanism.
3. Gradually promote ecolabelling certification mechanism for tourism, like environmental hotel.
4. Regularly perform environmental preferable products spot check.
5. Reinforcing green procurement online reporting by governmental agencies, and calculate its environmental benefit.
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